Reducing Race Differences in Direct-To-Consumer Pharmaceutical Advertising: The Case for Regulation

ISBN-13: 9781498574167 / Angielski / Twarda / 2018 / 140 str.

Stephany de Scisciolo; Teresa L. Scheid

Opis

This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.