Red, White and Radical: What Organisations Can Learn about Change from the Rise of American Conservatism

ISBN-13: 9780367149710 / Angielski / Twarda / 2020 / 208 str.

Warrick Harniess

Opis

This book explores how and why America has become so conservative since World War II and offers lessons that professional leaders, regardless of their political stance, should heed if they want their organisational change plans to succeed. 

Spis treści

About the Author, Introduction, Part I: People Change, Case Story 1: Marlboro, What Can We Learn from Case Story 1? Case Story 2: Suburbia, What Can We Learn from Case Story 2? Case Story 3: Personas, What Can We Learn from Case Story 3? Part II: Communicating Change, Case Story 4: Freedom, What Can We Learn from Case Story 4? Case Story 5: Entertainment, What Can We Learn from Case Story 5? Case Story 6: Channels, What Can We Learn from Case Story 6? Part III: Leading Change, Case Story 7: Misfits, What Can We Learn from Case Story 7? Case Story 8: Networks, What Can We Learn from Case Story 8? Case Story 9: Trump, What Can We Learn from Case Story 9? Epilogue, Index

O autorze

Warrick Harniess is an educator and founder of Scandinavia Stories, a learning and development agency that specialises in creativity, communications and change. His clients include multinational companies and professional services firms, universities and start-ups. He learned his craft during a career at Pearson Education, and as a musician inspired by punk rock and the do-it-yourself ethos. Red, White and Radical is his first book.