'Many businesses get contingency planning, but sail right past the appropriate decision points and end up with a series of very difficult choices - often when it is too late to make any difference. This book puts together a genuine framework for lead indicator monitoring of health, strategic direction, and the effectiveness of strategy execution that is really powerful and should be of interest to anyone involved in building and sustaining a long-term competitive business.'
Stephen Parkinson was most recently Dean of the Leeds Business School, Leeds Beckett University and Professor of Strategic Management, specialising in market driven change and performance improvement.
Marjan Marandi Parkinson is a Lecturer in Law at Leeds Trinity University, with research interests in company law and corporate governance in financial distress and insolvency.