ISBN-13: 9780471326045 / Angielski / Twarda / 2000 / 265 str.
ISBN-13: 9780471326045 / Angielski / Twarda / 2000 / 265 str.
Born to a Missouri sharecropping couple, John Sperling discovered books at sea as a merchant marine. He returned to college and earned a doctorate from Cambridge, but found academic life too stifling. Driven by a vision of a new for-profit university that would offer adults a second chance at higher education, he returned to America and, aged 52, created the University of Phoenix. Less than 25 years later, Phoenix is the largest university in America. This book tells the story of Sperling's astounding success. It relates a dramatic personal success story, from merchant marine to academic professor and business entrepreneur, and offers insights into the unique strategies that have made the University of Phoenix an academic and stock market success. Sperling expounds his erudite views on self-funding universities, examining the intersection of business and education policy.