Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community

ISBN-13: 9780789031570 / Angielski / Twarda / 2006 / 204 str.

Barbara Whitney Petruzzelli

Opis

A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.

Spis treści

• Foreword (Pat Wagner)
  
• Using Student Focus Groups to Inform Library Planning and Marketing (Melissa L. Becher and Janice L. Flug)
  
• Marketing the Academic Library: Building on the “@ your library” Framework (Heather Empey and Nancy E. Black)
  
• Getting the Word Out: Publicizing Library Programs and Services to the Community (Rob Withers)
  
• Matching Media to Audience Equals Marketing Success (Kathleen Conley and Toni Tucker)
  
• Marketing Virtual Reference: What Academic Libraries Have Done (Luke Vilelle)
  
• Marketing Resources for the Busy Librarian (Deborah O. Lee)
  
• Drop Them a Postcard: Another Way to Reach Your Patrons (John A. Cosgrove)
  
• Frankenstein @ Our Library—Monstrous Opportunities for Marketing (Barbara M. MacAlpine)
  
• Affordable, Effective, and Realistic Marketing (Jane M. Verostek)
  
• Collaborating with Students to Develop an Advertising Campaign (Robert B. McGeachin and Diana Ramirez)
  
• Implementing an Action Plan: Strategies for Marketing Library Services (Jennifer Campbell and Sally Gibson)
  
• We Better Get This Party Started! (Lisa Lavoie and Judith Markiewicz)
  
• Index
  
• Reference Notes Included
  

O autorze

Petruzzelli, Barbara