Acknowledgments ixIntroduction xiPart I Interviews with Real Estate Titans 1Chapter 1 Richard Mack 3Chapter 2 Urs Ledermann 23Chapter 3 Ronald Terwilliger 37Chapter 4 Gina Diez Barroso 51Chapter 5 Elie Horn 65Chapter 6 Richard Ziman 75Chapter 7 Robert Faith 89Chapter 8 Chaim Katzman 103Chapter 9 Rohit Ravi 111Chapter 10 Joseph Sitt 123Chapter 11 Carlos Betancourt 135Part II The 7 Key Lessons 151Chapter 12 Key Lesson #1: A Powerful Mindset 153Chapter 13 Key Lesson #2: The Hardest Workers in Any Room 163Chapter 14 Key Lesson #3: Deep Focus and Clarity 175Chapter 15 Key Lesson #4: Educated and Quantitative 191Chapter 16 Key Lesson #5: Surround Themselves with Greatness 209Chapter 17 Key Lesson #6: Extraordinary Salespeople 219Chapter 18 Key Lesson #7: Execute their Ideas 229Appendix A: A Conversation with Wharton's Dr Peter Linneman 241Appendix B: Value Add--A Case Study 251Glossary 256A Recap of the 7 Key Lessons 269About the Author 271Index 273
EREZ COHEN is an experienced real estate investor and developer. He has been directly involved in the acquisition and development of over 12 million square feet of real estate, with a value of more than $3.5 billion. Throughout his career, he has received several recognitions, amongst them the Rising Star Award from the Urban Land Institute, and the Bucksbaum Fellow from the Zell/Lurie Real Estate Center at Wharton Business School.