Acknowledgments ixPart I The Fundamentals 11 Attract More Business 32 Environment and Finding Your Strength 73 Your Routine Matters 13Part II Show Me the Money 274 The Bowtie 295 The HOP Method 336 Online Lead Generation 417 Social Media 598 Your Database 759 Farming 8310 Client Events 10711 Open Houses 11912 Door Knocking 12913 Cold-Calling 14114 Networking 165Part III Conclusion 17315 Your Priorities 17516 The Process 18117 Building Your Virtual Staff 18918 Building a Real Estate Team 19919 The Future of Real Estate 219Index 225
TRISTAN AHUMADA is the CEO of Lab Coat Agents and A Brilliant Tribe, as well as the Chief Marketing Officer at Success magazine. He is a successful real estate team leader, a consultant to several Fortune 500 businesses, and a member of numerous corporate boards.