Reading Ads Socially

ISBN-13: 9780415513265 / Angielski / Miękka / 2011 / 260 str.

Robert Goldman

Opis

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

Recenzje

`Goldman's work has long been on the cutting edge of contemporary studies of advertising and the present study is extremely impressive. Indeed, I believe that Goldman presents the most sophisticated, insightful and illuminating studies of advertising in the comtemporary era.' - Douglas Kellner, University of Texas at Austin

Spis treści

List of illustrations, Acknowledgements, 1. Subjectivity in a Bottle: Commodity Form and Advertising Form, 2. Advertising and the Production of Commodity Signs, 3. The Mortise and the Frame: Reification and Advertising Form, 4. Legitimation Ads: The Story of the Family and how it Saved Capitalism from Itself, 5. Commodity Feminism, 6. This is not an Ad, 7. Levi's 501s and the `Knowing Wink': Commodity Bricolage, 8. The Postmodernism that Failed, References

O autorze

Robert Goldman is Associate Professor of Sociology at Lewis and Clark College, Portland, Oregon.