R&d and Licensing: Building Value Through Intellectual Assets

ISBN-13: 9781843342366 / Angielski / Miękka / 2007 / 240 str.

Kieran Comerford

Opis

This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a combination of R&D and externally sourced technologies. R&D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets.

• Integrates the concepts of R&D management and technology licensing
• Describes technology acquisition strategies and techniques
• Explains how a knowledge of intellectual property can be used to add value

Recenzje

...it should recommend itself to a wide readership in all sorts of business involved in technology including university researchers and those responsible for deriving value from Intellectual Property., NewsXchange
Sections are easily identified and the concepts are clearly explained., Mishcon de Reya
...an invaluable read., JMcM

Spis treści

Successful innovation; Using technology to gain competitive advantage; Technology acquisition; Idea generation; Evaluation of new technologies and projects; Market-led R&D project management; Intellectual property: patents; Copyright, designs and trade marks; Assessing competitors' intellectual property; Building intellectual assets; Contractual issues; Licensing and technology transfer; Technology transfer negotiations; Commercial exploitation issues.