Radios Niche Marketing Revolution Futuresell

ISBN-13: 9780240802022 / Angielski / Miękka / 1997 / 288 str.

Godfrey W. Herweg; Ashley Page Herweg

Opis

Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.

Spis treści

Introduction; Preface; Acknowledgments; Defining Niche Marketing Opportunities; Radio's Role in Niche Marketing; Niche Marketing Research is Different; Leadership and Niche Marketing; Special Skills for Niche Marketing; The Niche Marketing Manager; Effective Niche Presentations; A Positive Glimpse into the Future; Conclusion; Suggested Further Reading; Epilogue; Appendix; About the Authors

O autorze

Ashley Herweg, Godfrey Herweg