Radio Programming: Tactics and Strategy

ISBN-13: 9781138464773 / Angielski / Twarda / 2017

Eric Norberg

Opis

Suitable for programming directors, this guide conveys underlying principles and assists the programmer in accomplishing specific objectives, without mandating exact implementation methods.

Recenzje

'Eric Norberg is one of the most intellectual radio programmers of the last 25 years. His knowledge and experience provide good tools for anyone who has radio programming ambitions', Paul Drew, Media/Broadcasting Consultant

Spis treści

Chapter 1 The Basic Principles of Radio Programming; Chapter 2 Structuring Your Station and Creating Identity; Chapter 3 Positioning Your Station against the Competition; Chapter 4 Leading an Airstaff; Chapter 5 Music as a Programming Weapon; Chapter 6 News as a Programming Weapon; Chapter 7 Promoting Your Station; Chapter 8 Grading Your Programming Performance: What You Need to Know about Ratings; Chapter 9 Working with Your General Manager; Chapter 10 Working with Sales; Chapter 11 Working with Engineering; Chapter 12 The FCC and You; Chapter 13 Attaining Your Career Goals;

O autorze

Eric G. Norberg