Chapter 1. The Why 1Chapter 2. The Process - Don't Leave Home without It 17Chapter 3. Create Your Ensemble 27Chapter 4. Let Go of What You Know 40Envision 51Chapter 5. It's Business Outcome Time 53Chapter 6. Putting Divisions Out of Business 67Environment 81Chapter 7. The Experience Is Human 83Architect 95Chapter 8. Why We Can't Live without Architecture 97Chapter 9. Getting the Right Stuff 112Design 125Chapter 10. Not Your Average Design 127Build 141Chapter 11. Knowing What Is Good Enough 143Chapter 12. Progress Is All That Matters 156Activate 169Chapter 13. Activate Radical Outcomes 171Notes 179Acknowledgments 185About the Author 187Index 189
JULIANA STANCAMPIANO is an entrepreneur and the CEO of Oxygen. For over 15 years, she has worked with Fortune 500 companies, both in them and for them. This experience, along with the research that Oxygen conducts and the articles she has published, helped to shape the perspective that Oxygen embraces and that you have read about in this book.