Race in the Marketplace: Crossing Critical Boundaries

ISBN-13: 9783030117108 / Angielski / Miękka / 2019 / 283 str.

Guillaume D. Johnson; Kevin D. Thomas; Anthony Kwame Harrison

Opis

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets.

Spis treści

Table of Content

 

Chapter 1: Introduction                                                                                                Co-Editors

 

Section 1 - Space and Time

 

Chapter 2: Making the mass white: how racial segregation shaped consumer segmentation                                                                                                Marcel Rosa-Salas

 

Chapter 3: Race, markets, and digital technologies: historical and conceptual frameworks                                                                          W. Trevor Jamerson

 

Chapter 4: (Re)visiting the corner store: black youth, gentrification, and food sovereignty                                                                                                              Naya Jones

 

Chapter 5: Beyond whiteness: perspectives on the rise of the pan-asian beauty ideal.                                                                                                                       Jeaney Yip et al.

 

Section 2– Racialization and Intersectionality

 

Chapter 6: Shopping while veiled: an exploration of the experiences of veiled muslim consumers in france                                                                   Ranam Alkayyli

 

Chapter 7: Constructing and critiquing interracial couples on youtube                                                                                                                            Francesca Sobande

 

Chapter 8: Marketing marriage and colorism in india 

Komal Dhillon-Jamerson

 

Chapter 9: ‘Dirty braids’: how hair is disrupting dominant racial narratives in puerto rico post-hurricane maria                                         Jess Vega-Centeno

 

Section 3 – Voices and Modes of Understanding

 

Chapter 10: Are black consumers a bellwether for the nation?: how research on blacks can foreground our understanding of race in the marketplace    

Cassi Pittman Claytor

 

Chapter 11: A loan at last? Race and racism in mortgage lending    

Vanessa Gail Perry

 

Chapter 12: Crowd-based markets: technical progress, civil and social regression                                                                                                      Lauren Rhue

 

Section 4 – Neoliberalism, Markets and Marketization

 

Chapter 13: Cultural justice and collecting: challenging the underrecognition of african american artists                                                    Patricia A. Banks

 

Chapter 14: The new economics of colorism in the skin whitening industry: case of india and nigeria                                                                      Ramya M. Vijaya

 

Chapter 15: Race as a currency? Profitability and racialization in french healthcare institutions                                                             Dorothée Prud’homme

 

Chapter 16: Development by markets: an essay on the continuities of colonial development and racism in africa                                             Samuel Kwaku Bonsu

 

Chapter 17: Afterword                          Rokhaya Diallo (Journalist – France)

O autorze

Guillaume D. Johnson is a Marketing Scholar at the French National Center for Scientific Research (CNRS) based at the Université Paris-Dauphine, France.

Kevin D. Thomas is Assistant Professor of Multicultural Branding at the Diederich College of Communication, Marquette University, USA.

Anthony Kwame Harrison is the Gloria D. Smith Professor of Africana Studies at Virginia Tech, USA.

Sonya A. Grier is Professor of Marketing at the Kogod School of Business, American University, USA. 

Blurb

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.