RURAL MARKETING

ISBN-13: 9786138938200 / Angielski / Miękka / 92 str.

Nagaraja Pandukuri

Opis

This new textbook discusses how the application of traditional marketing theories transforms when the 'fourth sector', or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: in Indian Perspective closely analyses two crucial components of the rural market-marketing to rural areas and empowering the 'bottom-of-pyramid' (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas.

O autorze

Pandukuri, Nagaraja Dr. Nagaraja P is the author of more than 40 research papers published in various national & international journals with high impact factor and citations. He has attended more than 20 national & international Conferences/Seminars/Workshops and presented papers which appeared in the proceedings published with ISBN.