What linguistic anthropologist Miyako Inoue did for Japanese women's language, Maree has done for on=e-kotoba and on=e-kyaraDLthe language of queerqueen personalities. While Maree draws on examples from Japanese media, the book is a must-read for anyone working on media of any sort. Maree lays bare the manipulations at play and the heteronormative norms that undergird social media today.
Claire Maree is Associate Professor & Reader at the Asia Institute, University of Melbourne. Her research spans the areas of gender, sexuality and language studies, media studies, and queer studies. She is co-editor of Discourse, Gender and Shifting Identities in Japan and author of two research monographs in Japanese.