What linguistic anthropologist Miyako Inoue did for Japanese women's language, Maree has done for onē-kotoba and onē-kyara—the language of queerqueen personalities. While Maree draws on examples from Japanese media, the book is a must-read for anyone working on media of any sort. Maree lays bare the manipulations at play and the heteronormative norms that undergird social media today.
Claire Maree Maree is Associate Professor & Reader at the Asia Institute, University of Melbourne. Her research spans the areas of gender, sexuality and language studies, media studies, and queer studies. She is co-editor of Discourse, Gender and Shifting Identities in Japan and author of two research monographs in Japanese.