'This is the first book putting forward the main scientific results of an intriguing and promising new research domain called 'quantum cognition'. In this emergent field, the mathematical structure of quantum theory is employed to model essential aspects of human cognition impossible to be modelled properly within classical approaches. The authors are both engaged intensively in quantum cognition and [have written] a high-quality and well-understandable treatise showing how this new approach carries the potential of a real breakthrough, with deep implications for how cognition will be looked upon in the decades to come. The approach may also signify a thorough new opening to the old problem of artificial intelligence and the structuring of semantics.' Diederik Aerts, Brussels Free University
1. Why use quantum theory for cognition and decision? Some compelling reasons; 2. What is quantum theory? An elementary introduction; 3. What can quantum theory predict? Predicting question order effects on attitudes; 4. How to apply quantum theory? Accounting for human probability judgment errors; 5. Quantum inspired models of concept combination; 6. An application of quantum theory to conjoint memory recognition; 7. Quantum-like models of human semantic space; 8. What about quantum dynamics? More advanced principles; 9. What is the quantum advantage? Applications to decision making; 10. How to model human information processing using quantum information theory; 11. Can quantum systems learn? Quantum updating; 12. What are the future prospects for quantum cognition and decision?