Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

ISBN-13: 9781138182721 / Angielski / Miękka / 2018 / 414 str.

Paul Hackett

Opis

This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

Recenzje

"Quantitative Research Methods in Consumer Psychology" is an essential book for those interested in understanding current, effective, and most of all relevant methods for quantitative consumer research. The examples used are clear and detailed, and they give the reader, of any level, a better understanding of how to improve his or her research methods.

–Valdimar Sigurðsson, Reykjavik University, Iceland

Spis treści

Preface Paul M. W. Hackett 1. Quantitative Research: Its Place in Consumer Psychology Cathrine Jansson-Boyd 2. Using Contemporary Quantitative Techniques Or Shkoler 3. Measurement Theory and Psychological Scaling Daniel P. Hinton and Tracey Platt 4. Identify, Interpret, Monitor and Respond to Quantitative Consumer Data on Social Media Amy Jauman 5. Alternative Research Methods: Introducing Market Sensing—A Qualitative and Interpretive Perspective on Research David Longbottom and Alison Lawson 6. Big Data: Data Visualization and Quantitative Research Apps Vaidas Lukošius and Michael R. Hyman 7. Exploring Ways of Extracting Insights from Big Data Peter Steidl 8. Contemporary Approaches to Modeling the Consumer Debbie Isobel Keeling 9. Connectionist Modelling of Consumer Choice Max Greene, Peter Morgan, and Gordon Foxall 10. Uniting Theory and Empirical Research: Market Research and Marketing Sensing Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz 11. Ethical Issues in Conducting Psychological Research David B. Resnik 12. A User-Friendly Practical Guide to Preparing Data for Analysis Kerry Rees 13. Integrating and Writing Up Data Driven Quantitative Research: From Design to Result Presentation Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco