Putting the Poor First : How Base-of-the-Pyramid Ventures Can Learn from Development Approaches

ISBN-13: 9781906093747 / Angielski / Twarda / 2012 / 224 str.

Opis

In order to make progress toward the UN Millennium Development Goals - and particularly in terms of poverty alleviation - business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the global 4 billion people at the base of the economic ladder - the Base of the Pyramid (BoP) - with suitable products and services is a new but growing field in research and practice.

Spis treści

Foreword Miguel Angel Gardetti, Center for Study of Corporate Sustainability, Argentina Part I: Introduction1. About the research project2. Poverty Part II: Theoretical foundation: Serving the Base of the Pyramid and Bottom-Up development3. Business and poverty alleviation4. Innovation at the Base of the Pyramid5. Bottom Up development approaches6. Conclusions from theoretical part Part III: The Bottom-Up development perspective in BOP practice7. Methodology8. Portrait of Latin America and the Caribbean9. Companies participating in the case study research10. Analysis of the results from the case studies Part IV: Framing the Bottom-Up development perspective in the innovation process of BOP ventures11. Summary of the results12. The framework13. Comparison with literature and implications for theory and practice Part V: Final conclusions and reflections on further research LiteratureAnnex

O autorze

Waibel, Piera