Pull factors influencing tourist perception in rural tourism : The case study of Ca Mau province, Viet Nam

ISBN-13: 9786200239419 / Angielski

Tram Michelle Ngo

Opis

This quantitative study identifie factors affecting tourist perception in the context of rural tourism in Ca Mau province - the southernmost province of Vietnam, belonging to the Mekong Delta. In which, local culture, infrastructure and marketing communication has positive relation with tourist perception, while services & entertainment has negative relation. The research produced 400 structured questionnaires to collect data on these factors in Ca Mau, and found that there is a significant influence on tourist perception in rural tourism sector, which 58% changing in tourist perception is explained by the independent variables.

O autorze

Ngo, Michelle, Tram
Michelle was born and growing up in Ho Chi Minh city. However, her hometown is Ca Mau, which is the southernmost of Vietnam possessing potential natural resources for rural tourism. She desires to build a sustainable tourism development model, not only spread the beauty of countryside to worldwide friends but also create jobs for local resident.