Publishing E-Books for Dummies

ISBN-13: 9781118342909 / Angielski / Miękka / 2012 / 312 str.

Ali Luke

Opis

Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.

• Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book
• Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites
• Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie
• Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets
• Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

Spis treści

Introduction  1

Part I: Getting to Know E–Books  7

Chapter 1: Introducing E–Book Basics 9

Chapter 2: Joining the E–Book Revolution 17

Chapter 3: The Minimum You Must Do to Write an E–Book 29

Part II: Creating Your E–Book  41

Chapter 4: Formatting Your E–Book Manuscript in Word 43

Chapter 5: Designing a Professional E–Book Cover (Without Spending a Fortune)  63

Chapter 6: Creating an Instant E–Book Using a PDF File 81

Chapter 7: Creating an Interactive E–Book with iBooks Author 89

Chapter 8: Creating MOBI or EPUB Files with Calibre 97

Part III: Creating Your Website  109

Chapter 9: Using WordPress to Set Up a Website or Blog 111

Chapter 10: Crafting an Effective Sales Page for Your E–Book 129

Part IV: Selling Your E–Book  145

Chapter 11: Pricing Your E–Book Effectively 147

Chapter 12: Using E–junkie to Sell and Deliver Your E–Book 161

Chapter 13: Listing Your E–Book on Amazon’s Kindle Direct Publishing 173

Chapter 14: Using Smashwords to Distribute Your E–Book to Other Retailers 191

Part V: Marketing Your E–Book  205

Chapter 15: Marketing Your E–Book via Amazon and Other Online Stores 207

Chapter 16: Promoting Your E–Book on Facebook and Twitter 217

Chapter 17: Promoting Your E–Book on Goodreads 231

Chapter 18: Using Blogs and E–Mail Lists to Promote Your E–Book 241

Part VI: The Part of Tens  255

Chapter 19: Ten Common E–Book Problems — and How to Fix Them 257

Chapter 20: Ten Tips for Editing and Proofreading Your E–Book 267

Chapter 21: Ten Ways to Enhance Your E–Book Sales — or Your Career 275

O autorze

Ali Luke is an e–book author, an editor, and a publisher as well as a writing coach. She has written more than a dozen e–books, and has worked with clients on every step of creating and publishing their e–books. Visit her website at www.aliventures.com and join her 4,000 Twitter followers at @aliventures.

Blurb

There′s more to publishing an e–book than you might think —this easy guide explains it all!

It′s easier than ever to get your story or message out to the world! You no longer need to go through agents or publishers, because e–books give you full control. This book contains everything you need to know about writing, publishing, and promoting an e–book and putting it in front of a worldwide audience.

• Know the basics &— learn what makes a successful e–book, different platforms on which to publish it, and variations in e–readers
• Tech necessities — choose a word processing program and cover–design software, and prepare your text for MOBI or EPUB files
• The web′s the thing — set up your website with WordPress®, decide whether you should have a blog, and build a knockout sales page for your e–book
• Put on your sales hat — decide how much to charge for your e–book and whether to sell it via multiple channels
• Who′s an E–junkie — sell directly to readers via E–junkie, list your e–book on Amazon′s Kindle Direct Publishing, or distribute it to retailers
• Getting the word(s) out — see the best ways to market your e–book on Facebook®, Twitter®, Goodreads®, your blog, and others′ blogs

Open the book and find:

• Case studies of successful e–book authors
• Advice from designers on creating a good cover
• How to create an interactive e–book with iBooks Author
• What to include on your website
• Savvy advice about pricing
• How to team up effectively with bloggers
• Tips on effective editing and proofreading
• Ways to keep the momentum going

Learn to:

• Format your book for e–readers, tablets, and mobile devices
• Market via blogs, social media, and your own website
• Use essential technologies such as Calibre and E–junkie
• Make your book available online