Publishers, Readers, and Digital Engagement

ISBN-13: 9781137514455 / Angielski / Twarda / 2016 / 226 str.

Marianne Martens

Opis

"This Palgrave Macmillan imprint is published by Springer Nature"--Title page verso.

Recenzje

"Marianne Martens looks at the recent trend among book publishers of creating participatory websites aimed at teenage readers. ... one of the most important aspects of Martens's work is providing future researchers with detailed descriptions of these three sites - how they functioned, who their target audiences were, what features they offered, et cetera." (Christopher Doody, Papers of the Bibliographical Society of Canada, Vol. 55 (1), March, 2017)

Spis treści

Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor.- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-

O autorze

Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.

Blurb

This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.

Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. 

This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects  all virtually free-of-charge.