Publicity Action Plan Workbook: A Comprehensive Step-by-Step Workbook to Create a Complete Publicity Plan to Grow Your Business

ISBN-13: 9781507757932 / Angielski / Miękka / 2015 / 312 str.

Beth Caldwell

Opis

A Must Have Resource For All Businesses and Organizations. Everything you need to launch a publicity plan from beginning to end. This comprehensive workbook is ideal for do-it-yourself publicity plans. You'll learn how to: *Create your custom media contact list *Develop press releases and media announcements that attract attention *Create a relationship with reporters, editors and producers *Develop interview talking points Handle yourself during a news, radio and TV interview *Leverage publicity opportunities and turn them into sales *Write a professional bio *Work with a photographer to take an excellent head shot photo Includes practical tips that walk you through your plan step by step with dozens of examples.

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.