Public Relations in Japan: Evolution in a Culture of Lifetime Employment

ISBN-13: 9781138634763 / Angielski / Twarda / 2018 / 186 str.

Junichiro Miyabe; Naoya Ito; Yamamura Koichi

Opis

Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan.

Spis treści

Introduction: Culture of lifetime employment and the history of Japanese PR   Chapter 1: History in Brief    Chapter 2: The Democratization of Japan and the Introduction of American PR    Chapter 3: Public Relations by a Local Government: 150 years of Tokyo’s PR     Chapter 4: History of Internal Communications in Japanese Companies     Chapter 5: (Under-) Development of PR Industry and Profession   Chapter 6: A Tale of Two Professionalisms: Human resource management (HRM) and PR function of Japanese companies   Chapter 7: Impacts of Crises on Public Relations 2007–2017: The "Lehman Shock" and the Great East Japan Earthquake    Chapter 8: Current situation of corporate public relations in Japan: An attempt to assess comprehensive public relations activities from eight aspects    Concluding Remarks: How general are we?    Appendix 1: Glossary of Key Terms    Appendix 2: Chronology of PR in Japan 1861-2017    Appendix 3: Note on Japanese Employment Practices