Public Relations impact on students' enrolment: insights from Zimbabwe

ISBN-13: 9786139887699 / Angielski / Miękka / 2018 / 108 str.

Brighton Nyagadza

Opis

The book seeks to explore the role of seminars and speeches on students' enrolment; examine the impact of digital media on creating a positive image for private colleges; explore how private colleges can leverage on publicity for gaining competitive advantage and examine the challenges militating against the effective practice of Public Relations. This sums up to the impact of public relations on students' enrolment in Zimbabwean private education sector.

O autorze

Nyagadza, Brighton
Mr. Nyagadza has 10 years educational experience. Currently a Business Studies lecturer in Zimbabwe Ezekiel Guti Univ. (ZEGU). Holder of Dip. Cert. In Acc (SAAA), Executive Cert Export In Marketing & International Trade (UZ), B.Com (Marketing) (ZOU), Prof. Dip. Marketing (CIM) (UK), PGDE (ZOU), M.Com (MSU) (ZW), D.Phil Com student with (MSU) (ZW).