Public Relations for Management Success

ISBN-13: 9781138571662 / Angielski / Miękka / 2019 / 144 str.

Frank Jefkins

Opis

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Spis treści

Preface;  Acknowledgments;  1. A Management View of Public Relations  2. Public Relations as an Integral Management Function  3. Tangible Public Relations  4. The Costs of PR  5. Planning a PR Programme  6. Media and Methods  7. Media Relations Techniques  8. Special Action Areas of Modern Public Relations  9. Assessment of Results  10. PR Professionalism  11. Setting up a PR Department;  Appendices;  Glossary of Abbreviations;  Index

O autorze

Frank Jefkins