Public Relations as a Creative Industry

ISBN-13: 9781032160481 / Angielski / Twarda / 2022 / 136 str.

Spain) Estanyol Elisenda (Universitat Oberta de Catalunya

Opis

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Spis treści

1. Introduction & Literature Review/Context 2. Creativity in Public Relations 3. Key Trends and Issues in the PR Sector 4. The Public Relations Sector Among the Creative Industries 5. Conclusion

O autorze

Elisenda Estanyol is Lecturer in Information and Communication Studies at Universitat Oberta de Catalunya (UOC), Spain.