Public Relations as Public Diplomacy: The Royal Bank of Canada's Monthly Letter, 1943-2003

ISBN-13: 9780367339746 / Angielski / Twarda / 2020 / 70 str.

Sandra L. Braun

Opis

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

Spis treści

Part I: Background  1. Public Diplomacy and Public Relations: Two Parts of a Whole  2. RBC and The Letter: Case History and Background  Part II: The Letter: On Diplomatic Mission  3. The Letter and Public Diplomacy  4: The Letter and Corporate Diplomacy  5. The Letter and Economic Diplomacy  6. The Letter and Cultural Diplomacy  7. Conclusion: Unravelling Public Diplomacy to See Public Relations

O autorze

Sandra L. Braun is an Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.