Public Relations as Emotional Labour

ISBN-13: 9781032178011 / Angielski / Miękka / 2021 / 240 str.

Liz Yeomans

Opis

Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the profession are under-researched, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients.

Spis treści

1. Introduction and guide to chapters.  2. Emotional labour in a global context: a framework.  3. Promotional culture and the ‘market’ for emotional labour in public relations.  4. Interrogating the ‘pink ghetto’: gender and public relations.  5. ‘Skilled emotion workers’: PRPs’ emotion management in everyday professional relationships.  6. Professional relationships in public relations: agency directors’ perspectives of emotion management.  7. Conclusions.  8. Appendix: researching emotions: from theory to methodology.

O autorze

Liz Yeomans was Reader in Public Relations and Communication at Leeds Business School, Leeds Beckett University, UK, until her retirement in January 2018. She continues to supervise doctoral work and is a peer reviewer for journals in the fields of public relations and communication management. She remains interested in the emotional dimension of organisations and public relations’ role in society and culture, which continues to influence her research and writing projects.