ISBN-13: 9780367874650 / Angielski / Miękka / 2019 / 176 str.
ISBN-13: 9780367874650 / Angielski / Miękka / 2019 / 176 str.
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.
This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to