Public Relations and the Corporate Persona: The Rise of the Affinitive Organization

ISBN-13: 9780367874650 / Angielski / Miękka / 2019 / 176 str.

Burton Saint John III

Opis

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.

This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

Spis treści

Table of Contents

List of Figures

List of tables

Acknowledgments

Preface

1 A basis for a distinctive personality in the public relations realm: The corporate persona

2 The corporation as person: Four perspectives

3 The corporate persona and industry: the National Association of Manufacturers walks with you

4 PR News: Public relations describes the corporate persona

5 The railroad and you: The watchful Norfolk and Western helps chart the destination

6 The oil company and you: The corporate persona as encourager of self-governance

7 Reality television and you: The corporate persona observes and rewards on Undercover Boss

8 Beyond fracking: The corporate persona as a relatable, credible entity

9 Through the social media window: Tracking the affinity of the corporate persona

10 Where to with the corporate persona?

Index

O autorze

Burton St. John III is Professor in the Department of Communication at Old Dominion University, USA.