Public Relations Theory: Capabilities and Competencies

ISBN-13: 9780470659311 / Angielski / Miękka / 2020 / 400 str.

Jae-Hwa Shin; Robert L. Heath

Spis treści

About the Authors viiAcknowledgments ixIntroduction xi1 Public Relations: Socially Responsible or Work of the Devil 12 Role of Theory: Affirming and Advancing Professional Practice 273 Excellence Theory: Public Relations as Strategic Communication Management 554 Contingency Theory: Strategic Conflict Management 835 Rhetorical Theory: Shared Empowerment Through Discourse 1156 Critical Theory: Critiquing Discourse Processes, Meaning, and Power 1437 Issues, Crisis, and Risk Communication and Management 1738 Public Relations and Measurement Challenges 2019 Public Relations and Ethical Challenges: Being a Saint, Not a Sinner 22310 Publics, Stakeholders, and Other Voices 24911 Public Relations and Relationships 27512 The Role of Public Relations Professionals and Leadership Challenges 30113 Current Trends and Issues in Building Public Relations Theories 339Index 369

O autorze

JAE-HWA SHIN, PHD, is Professor in the School of Communication, University of Southern Mississippi. She is currently serving on the editorial board of Journal of Public Relations Research. She is a coauthor of Think Public Relations.ROBERT L. HEATH, PHD, is Professor Emeritus, University of Houston. He is on editorial boards and reviews for several major journals. He most recently edited The??International Encyclopedia of Strategic Communication and The Handbook of Organizational Rhetoric and Communication.