Public Relations Strategy, Theory, and Cases: Praxis at Its Best

ISBN-13: 9781433120794 / Angielski / Twarda / 2018 / 240 str.

Adam E. Horn; Tricia Hansen-Horn

Opis

Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.

Spis treści

List of Figures - Preface - The Good and the Bad of Teaching Public Relations Through Case Studies - Approaches to Public Relations and Strategy: Taking Our Place - Public Relations Complexity and Interconnectedness: Economic Area, Organization Type, Situations and Contexts, and Specializations - Value in Applied Theory: Writing and Reading Theory: Starting with Excellence Theory - Value in Applied Theory: Contingency Theory - Value in Applied Theory: Rhetorical Theory - Value in Applied Theory: Social Capital Theory - Preface and Instructions for Use - Public Relations Cases for Praxis - Index.

O autorze

Tricia Hansen-Horn (PhD, Purdue University) is a professor and PR program coordinator at the University of Central Missouri, CEPR. Specializing in theory/praxis, pedagogy, strategic planning, and campaign development, she is first author of Strategic Planning for Public Relations: Beginning the Journey (2014) and co-editor of Public Relations: From Theory to Practice (2008).

Adam E. Horn (PhD, University of Missouri-School of Journalism) is an associate professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations course. He is an active sports consultant, specializing in media relations and crisis communication strategy. He is the second author of Strategic Planning for Public Relations: Beginning the Journey (2014).