Public Relations Practices: Managerial Case Studies and Problems

ISBN-13: 9780133127645 / Angielski / Miękka / 2012 / 276 str.

Allen H. Center; Patrick Jackson; Stacey Smith

Opis

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.