Public Relations History: Theory, Practice, and Profession

ISBN-13: 9781138491403 / Angielski / Twarda / 2020 / 172 str.

Cayce Myers

Opis

This book traces the development of the public relations profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment.

Spis treści

1. Definitions of Public Relations  2. Theories of Public Relations Development  3. Political Public Relations  4. Propaganda, Public Relations, and Public Opinion  5. Public Relations, Propaganda, and Conflict  6. Public Relations in Non-Profits, Education, and Religion  7. Corporate Public Relations  8. Entertainment and the Creation of the PR Professional  9. Public Relations Ethics, Organizations, and Credentialing  10. The Future of the History of Public Relations

O autorze

Cayce Myers is an Associate Professor and Director of Graduate Studies in the Department of Communication, Virginia Tech, Blacksburg, VA, USA, where he teaches public relations and communication law. He holds a PhD in mass communication from the Henry W. Grady College of Journalism and Mass Communication at the University of Georgia, an LLM focusing on media law from the University of Georgia School of Law, and a JD from Mercer University School of Law. A member of the Public Relations Society of America, Dr. Myers earned his Accreditation in Public Relations (APR) and has served on PRSA’s Board of Ethics and Professional Standards (BEPS). He is also a member of the Arthur W. Page Society, and is the Legal Research Editor for the Institute for Public Relations. His research focuses on public relations history and laws that influence public relations practice.