Public Relations Ethics and Professionalism: The Shadow of Excellence

ISBN-13: 9780415630382 / Angielski / Twarda / 2014 / 244 str.

Johanna Fawkes

Opis

Current debates in ethics tend to be ignored in public relations (PR) literature, yet the codes of conduct promoted by many PR associations are highly idealistic and bear little resemblance to the complexity and contradictions faced everyday by practitioners. This book suggests a wholly new approach to professional ethics, drawing on the psychological insights of Carl Jung to suggest that professions construct a public face or persona; disowning their shadow aspects.

O autorze

Johanna Fawkes is Senior Lecturer in Public Relations at Charles Sturt University, NSW Australia and Course Director for the Doctor of Communication. She has led PR degrees in the UK since 1990, advised the CIPR, and published in international journals and leading text books.