Public Relations Crisis Communication: A New Model

ISBN-13: 9781032175966 / Angielski / Miękka / 2021 / 96 str.

Lisa Anderson-Meli; Swapna Koshy

Opis

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

Spis treści

1 Public Relations Crisis Communication : Developing A Conceptual framework  2 CONTEXTUALISING THEORIES OF COMMUNICATION  3 CRISIS MANAGEMENT THEORY  4 THE MALAYSIA AIRLINES MH370 CASE  5 A New Public Relations Crisis Communication Model

O autorze

Lisa Anderson-Meli is a public relations professional with extensive experience in the aviation industry. She has a Masters in media and communication with specialisation in public relations.

Swapna Koshy is an award-winning professor and researcher who has published books and articles on communication. Dr Koshy’s research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media.