Public Relations Crisis Communication: A New Model

ISBN-13: 9780367254292 / Angielski / Twarda / 2020 / 86 str.

Lisa Anderson-Meli; Swapna Koshy

Opis

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

Spis treści

1 Public Relations Crisis Communication : Developing A Conceptual framework  2 CONTEXTUALISING THEORIES OF COMMUNICATION  3 CRISIS MANAGEMENT THEORY  4 THE MALAYSIA AIRLINES MH370 CASE  5 A New Public Relations Crisis Communication Model