ISBN-13: 9781412930482 / Angielski / Miękka / 2007 / 304 str.
ISBN-13: 9781412930482 / Angielski / Miękka / 2007 / 304 str.
Draws on a range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.