Public Relations: Competencies and Practice

ISBN-13: 9781138552333 / Angielski / Twarda / 2019 / 318 str.

Carolyn Mae Kim

Opis

Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book offers students competency and practice focused content from top PR experts and incorporates interviews from professionals to show students how to apply competencies.

O autorze

Carolyn Mae Kim is anAssociate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.