Public Relations Cases: International Perspectives

ISBN-13: 9781138332119 / Angielski / Twarda / 2022 / 192 str.

Moss, Danny

Opis

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts and demonstrates the breadth and sophistication of the public relations function, both in public and private sector organizations.

Spis treści

1. Chester Zoo: Save our Zoo Campaign [UK] (Will Condliffe & Julie Platt) 2. Moms Demand Action: using public relations to combat gun violence [USA] (Barbara DeSanto) 3. Crowd-sourcing potential: Developing the right formula for the prevention and intervention strategy against drug abuse in Malaysia [Indonesia] (Jamilah Amad) 4. A Perfect Storm: The challenge of public relations in the health and social care sector [UK] (Peter Osborne) 5. The Comeback Niño: Puerto Rico’s Tourism Industry on the Re-bound, Post-Maria [ Puerto Rico](Meta G. Carstarphen) 6. Farm Town Strong: Overcoming the Rural Opioid Epidemic [USA] (Ray Atkinson & Barbara DeSanto) 7. Who’s Listening? the importance of internal communication [UK] (Kevin Ruck, Howard Krais and Mike Pounsford) 8. Marketing the Rainbow: the challenges of minority marketing and supporting or subsequent PR initiatives [US/ Global] (Alfred Verhoeven) 9. The Volkswagen Dieselgate crisis: Challenging assumptions about reputation recovery in a major crisis USA /Global] (Matt Tidwell) 10. Iceland foods Rang Tan and the palm oil alarm call UK /International] (Hil Berg) 11. The M.O.M. Squad: PR Transforms Diverse Micro-Influencers Into the World’s First Team of Pregnant Comic Book Superheroes [USA] (Adam Richie) 12. Let’s grab a coffee: a return to Public Relations basics [Portugal] (Ana Raposo & Mafalda Eiró-Gomes) 13. Initiative Angels [Columbia] (Karem Contreras & Miguel Ángel Herrera)