Public Relations, Branding and Authenticity: Brand Communications in the Digital Age

ISBN-13: 9780367077655 / Angielski / Twarda / 2020 / 186 str.

Sian Rees

Opis

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Spis treści

1: Introduction: Public Relations, Branding and Authenticity  2: Public Relations History Re-Imagined: Aligning Corporate and Activist Perspectives  3: The Digital Public Relations Turn: Understanding how Digital Media is Changing Public Relations Practice  4: Communicating the Projective Organisation: Public Relations and Digital Organisational Forms  5: The Riparian Brand: Exploring Polyphonic Corporate Brand Identity and Public Relations  6: Justification and Corporate Social Responsibility: Exploring Oganisational Legitimisation Processes  7: Public Relations for Digital Media Brands: Authentic Brand Narratives in a Digital Age  8: Crisis Management in the Digital Age: Harnessing the Reputational Influence of Social Media  9: Public Relations Industry Perceptions: The Impact of Digital Media on Reputation Management Practices  10: The Authentic Brand Wheel: An Ontology of the Riparian Brand and Authentic Public Relations  11: The Authenticity Managers: Post-Modern Public Relations Practice in the Digital Age

O autorze

Sian Rees is Associate Professor at Swansea University, specialising in public relations, marketing and branding. Following an industry career in public relations and marketing, she is currently Head of the Department of Media & Communications at Swansea University, UK.