ISBN-13: 9781138737112 / Angielski / Twarda / 2018 / 218 str.
ISBN-13: 9781138737112 / Angielski / Twarda / 2018 / 218 str.
This book combines the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations to develop a new concept of public interest communication. It develops this within key social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment. Of great interest to researchers and advanced students of communication, public relations, public communication, and public policy.