Public Health Communication Works Well When You Plan : Health Communication Strategies

ISBN-13: 9783659904776 / Angielski / Miękka / 2016 / 192 str.

Esther Ayaaba; Chunhui Ni

Opis

Health communication campaigns apply integrated strategies to deliver messages designed, directly or indirectly, to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: Mass media (e.g., television, radio, billboards) Small media (e.g., brochures, posters) Social media (e.g., Facebook©, Twitter©, web logs) Interpersonal communication (e.g., one-on-one or group education) Drawing on concepts from social marketing, a health communication campaign can be combined with other activities such as distribution of products to further influence health behaviors.

O autorze

Esther Ayaaba and Ni ChunhuiDepartment of Occupational Medicine and Environmental Health Nanjing Medical University, School of Public HealthCollege Of International Education818 Tianyuan Roard , Nanjing Jiangsu P. R. China, 211166