Public Health Communication Interventions: Values and Ethical Dilemmas

ISBN-13: 9780761902591 / Angielski / Twarda / 2000 / 304 str.

Nurit Guttman

Opis

Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. He broadens the analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals and evaluation criteria.