ISBN-13: 9780230110977 / Angielski / Twarda / 2011 / 279 str.
ISBN-13: 9780230110977 / Angielski / Twarda / 2011 / 279 str.
This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.