"This engaging yet scrupulous introduction is ideal for those who wonder what psychology is really about."Uta Frith, University College London"Reading this one-of-a-kind book, you feel as if you're in a personal conversation with Richard Wiseman, one of the world's most creative psychologists. He beautifully explains how psychologists gain insight into the human mind, expertly regales you with findings that are fascinating and surprising, and uncovers some of the many ways in which psychology improves lives. Perfect for students and professionals alike."Elizabeth Loftus, Past President, Association for Psychological Science"A fantastic book. No one is better than Richard Wiseman to write about what psychology does and doesn't offer. The quality of the writing and research reported is excellent."Cara Flanagan, top-selling author of A level psychology textbooks"This wonderfully entertaining book celebrates why psychology really matters, calls for even more meaningful research, and presents a manifesto for change. A thought-provoking text that is deserving of serious consideration by both students and professional psychologists."Adrian Owen, OBE, neuroscientist and author, Western University
AcknowledgementsIntroduction1 How Does Your Mind Really Work?2 A Unique Toolkit3 Myth Busting4 Informing and Resolving Debate5 Creating a Better WorldConclusionNotesReferences and Further Reading
Richard Wiseman is Professor of the Public Understanding of Psychology at the University of Hertfordshire, and the bestselling author of numerous books which have been translated into over thirty languages. He has given keynote addresses to The Royal Society, The Swiss Economic Forum, Google and Amazon. He is the creator of the YouTube channel Quirkology which has two and a half million subscribers.