Proverbial Marquee

ISBN-13: 9780788018015 / Angielski / Miękka / 2001 / 214 str.

Tina Rabb; Deborah Davies

Opis

As freelance advertising copywriters, Tina Rabb and Deborah Davies were selling supersonic sub-woofers and touting Tijuana getaways on everything from billboards to fast food tray lines when it hit them: They were using their expertise to persuade people to buy things they may not really need -- so why not use that knowledge to help churches get the most mileage from their billboards? Why not promote something people truly need in their daily lives -- the love of God?There are probably more than a million church signs and marquees in the United States, each offering an unparalleled chance to promote the kingdom of Christ. Yet many passersby are greeted with muddled and ungrammatical messages. The Proverbial Marquee is the cure for what's ailing so many church marquees today. It's a complete collection of both proven proverbs and original wisdom, all especially suited to signage. And it couldn't be more practical:
-- Maxims are categorized for easy reference
-- Each message is formatted line by line for easy drive-by reading
-- Line lengths are calculated to fall well within the average church sign's width
-- Best of all, a convenient letter count is providedSo while this book may have started out as atonement for their advertising sins, Rabb and Davies discovered that The Proverbial Marquee became a labor of love that was too gratifying (not to mention too much fun) to count as penance. But isn't that how a wise Father often works?