ISBN-13: 9786206945604 / Angielski / Miękka / 52 str.
The implementation and use of digital marketing is of paramount importance for the growth of organisations, as the world is constantly changing. The internet, social networks and e-commerce are booming and it is of vital importance that organisations know how to take advantage of this opportunity and develop in this medium, thus satisfying the needs of customers more easily and generating a closeness between organisation and customer.