Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries

ISBN-13: 9780367333928 / Angielski / Twarda / 2020 / 254 str.

Brendan Maartens; Thomas Bivins

Opis

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.

 

Spis treści

Introduction 1. Your Country(ies) Need You: The Case for a Global Analysis of Military Recruitment Promotion. 2. Your Media Need You! How Recruiters Use Advertising, Public Relations and Propaganda Part I: Recruitment in an Era of Total War 3. Why Africans in British Empire Territories Joined the Colours, 1914-1918. 4. National Aspirations against War Fatigue: Uses and Mechanisms of Mobilising Propaganda in World War I Greece. 5. Winning the battle to lose the war: The Call to Arms recruiting campaign in Australia 1916. 6. It takes a good woman to sell a good war: The use of women in World War One US propaganda posters. 7. 'A Place for Everyone, and Everyone Must Find the Right Place': Recruitment to British Civil Defence, 1937-44. Part II: Recruitment at a Time of Cold War 8. ‘It’s Like a Good School, Only Better’: Recruiting Boys to the British Armed Forces under the First Attlee Government, 1946-50. 9. Eastern Europe’s Reluctant Soldiers: Recruitment to the Armies of the Warsaw Pact, 1956-1991. 10. ‘The Army Just Sees Green’: Utopian Meritocracy, Diversity, and United States Army Recruitment in the 1970s. Part III: Recruitment in the Digital Age 11. Canadian Military Public Affairs and Recruitment in an Age of Social Media Platforms. 12. ‘Life is Wonderful because of the Military’: People’s Liberation Army Recruitment Campaigns in Contemporary China. 13. The Caliphate Wants You! Conflating Islam and Islamist Ideology in Islamic State of Iraq and Syria Recruitment Propaganda and Western Media Reporting. Conclusion 14. Narratives of Service, Sacrifice and Security: Reflecting on the Global Legacy of Military Recruitment Campaigns