Propaganda, Persuasion and the Great War: Heredity in the Modern Sale of Products and Political Ideas

ISBN-13: 9780367594794 / Angielski / Miękka / 2020 / 226 str.

Pier Paolo Pedrini

Opis

How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. Posters caught the attention of members of the pub

Spis treści

Preface

Introduction

1 Propaganda and Persuasion

2 Persuading for the Great War

3 The Organization of the Persuasive Apparatus

4 Attracting Attention

   4.1 Children as decoy

   4.2 Beauty as decoy

5 Repeating the Message

6 The Power of Questions

7 The Persuasion of the Source

   7.1 The authority of source

   7.2 The authority of quotations

8 Unity is Strength

   8.1 Silencing the critics

   8.2 Origins unite

   8.3 The call of the banner

   8.4 Other patriotic symbols of unity

9 Target 1: The Home Front

   9.1 Out of duty and solidarity

   9.2 To educate, inform

   9.3 Persuading to invest

   9.4 Children and the principle of familiarity

   9.5 Women as weapons of persuasion

   9.6 Reciprocity. I am fighting for you!

      9.6.1 Reciprocity and the strategy of shame

      9.6.2 The veterans

      9.6.3 The intellectuals

      9.6.4 The Afro-Americans

      9.6.5 The immigrants

10 Target 2: Men to Enlist

   10.1 Follow the example

      10.1.1 Follow the example of your ancestors

      10.1.2 Follow the example of your countrymen

      10.1.3 Follow the example of sportsmen

      10.1.4 Follow the example of your friends

O autorze

Pier Paolo Pedrini teaches Techniques of Persuasion for the Masters Program in Public Management and Policy at the University of Italian Switzerland, Psychology of Communication at the Institute of Continuing Education and at other advanced schools. A researcher at the Ecole Nationale de l’Administration Publique (Université du Québec en Outaouais, Gatineau), he is also an advertising agent and a consultant for marketing and advertising.